Apeiron – provides gentle natural cosmetics and special care with Ayurvedic roots. For more than 20 years, the brand, providing the well-known Auromère® herbal toothpaste, has supplied an extensive range of natural cosmetics made from selected medicinal herbs. Under the motto #sharewhatisgood, Apeiron encourages consumers to share our beneficial products with their loved ones.


Inspired by Ayurveda

The product ethos is based on the holistic concept of Ayurveda. Our modern formulations are inspired by 6000 year old knowledge about the processing and lasting effect of medicinal herbs and plants.


One problem less

Our unique care products made with mild and natural ingredients for oral hygiene and sensitive skin offer long-term solutions to everyday problems. Consumers can select our products specifically for their needs and can combine them with other products. By reducing the quantity of non-essential ingredients, Apeiron remains focused on skin health and promotes itself as a needs-based and socially responsible business.





Whether you take care of your family, friends, or yourself – you will be happy to recommend products that impress. Our special care products shine as a hero for sensitive and problematic skin. Our consumers enjoy sharing the gentle care of Apeiron with their loved ones because of our high quality goods that have social benefits. The Ayurveda roots inspire a healthy lifestyle.


Only certified natural cosmetics according to BDIH/COSMOS standards

Out of a deep appreciation for people, nature, and the environment, Apeiron uses sustainably obtained ingredients, if possible, in controlled organic quality, from wild growth or organic cultivation.
Synthetic dyes and fragrances, paraffins (mineral oils), parabens, and PEG compounds are avoided. 95% of Apeiron products are vegan, the exceptions being products containing honey and beeswax. All products bear the seal of the BDIH for controlled natural cosmetics.


Sustainable & fair

The 100% recyclable packaging is sourced from regional suppliers. The FSC-certified cardboard boxes are made of wood which is sourced from environmentally friendly and sustainably managed forests.





As an owner-managed family company with a production site in Germany, fair trade is an important part of the entrepreneurial attitude. We are socially committed and support projects which improve living conditions in the long term.



We vouch for this with our knowledge, our commitment, and our name.

Dr. Bernd Soyke
shareholder-managing director